China
Distribute to Bilibili
China's leading video platform for Gen Z — 336 million monthly users.
- 336M+
- Monthly active users
- China Gen Z
- Core demographic
- Video + Music
- Content focus
Bilibili
What Bilibili offers your catalog.
China Gen Z Audience
Bilibili dominates Chinese Gen Z — the most valuable music discovery demographic in the world's largest music market.
Music Video Hub
Music videos, covers, and fan-made content thrive on Bilibili — your official music video sits alongside fan creativity.
Anime & ACG Culture
Bilibili's roots in anime and gaming culture drive massive demand for OST, J-pop, K-pop, and electronic music.
Danmaku Comments
Bilibili's unique flying comment overlay creates communal listening experiences — viral cultural moments built around your music.
Creator Ecosystem
3.9M+ active video creators use Bilibili — your music gets used in millions of fan-made videos generating royalties.
Live Streaming
Bilibili's live streaming supports music performances — direct fan monetization alongside catalog streaming royalties.
Bilibili with HILLS
- Live on Bilibili on the date you choose
- QC on metadata, audio and artwork before delivery
- Monthly statements matched to every recording
- A partner manager for pitching and escalations
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Get your catalog on Bilibili with HILLS.
Apply once and a rep sets up delivery to Bilibili and 150+ other stores. We get back to every applicant within 1–3 business days.